Dog Advertising!

[BarbV]

Being in the "biz", I've noticed that the majority of dog advertising that I see....whether its for grooming product, pet food, pet supply, store signage, pet food bags, etc. you will invariably find a Sheltie as the poster dog. (I'm only reminded because I'm about to buy some grooming software for my groomer, and sure enough....on their banner page, is a SHELTIE!)

Even my own store, that I bought AFTER it was finished, has a huge wall display of a Sheltie.

And no....not Collies....Shelties!

Not shi-tsus, not, bichons, not westies, not golden retreivers or labs, not yorkies, not any other designer breed you can name. Yes, Shelties!

Which is a surprise, since we still have difficulty getting the breed recognized and understood1? But apparentely, advertisers love the breed!

Thought I would just pass this on.

 

[Mally's Mom]

I believe Dr. Shelli (Justicemom) posted awhile back that sometimes she recognized some of the shelties on dog food products. How cool is that!

 

[Sullivan]

We at Sheltie Nation know why that is! They are the most beautiful breed with such stunning coats and colors, and are the best ambassadors for any K-9 community.

 

[ghggp]

We at Sheltie Nation know why that is! They are the most beautiful breed with such stunning coats and colors, and are the best ambassadors for any K-9 community.

I second your comments!

I really feel that many people are put off by the breed due to grooming requirements! However, it remains bonding time for me and my boys!

 

[jomuir]

I've noticed that too, so many ads feature Shelties. Well, it makes perfect sense as they're so attractive and friendly looking. I know mine could sell me ice cubes in the middle of winter

 

[Sparta]

Small, cute and expressive, easy to handle in front of a camera?

I've noticed it here, too. I think it might have a little to do with their use as well, since they are a pretty good "in-between" choice between pet and working dog. The other breeds I see repeated (particularly on products aimed specifically at the norwegian market) are border collies (THE shepherd) and hunters such as setters. Add a shelp, and you've covered the pet market as well, without alienating the sporters. Some brands here also choose a sheltie as a mascot, often an agility nationals winner.

 

[ghggp]

I've noticed that too, so many ads feature Shelties. Well, it makes perfect sense as they're so attractive and friendly looking. I know mine could sell me ice cubes in the middle of winter

That got a belly laugh out of me!!

I can relate... Feel the same for sure!

 

[Sharon7]

Some of you newer members won't know about this. About 10 years ago, I got a call from my vet's office saying Ralph Lauren was looking for - you guessed it - two Sheltie models for a photo shoot. I thought they were pulling my leg at first (they are jokesters at that office!!) but it was for real.

Long story short, Asta and Ally were in a Ralph Lauren Black Label catalog. We shot over two days, and what an experience it was. So interesting to get a behind the scenes look.

So Ally ended up on the cover of the catalog, with a long-legged Brazilian model lounging on a chaise with her.

The stuff they asked for though - sheesh! Could the dogs dance around the models on their hind legs? Uh, no. I had to get the male model to carry treats in his pocket just so they'd go near him - STRANGER DANGER, after all they are SHELTIES.

Anyway it was a hoot. I do often comment to my husband how often Shelties are used to advertise pet stuff.

 

[Christine565]

That's really awesome, Sharon! How cool!

There's a local used car dealer that uses shelties in their commercials and they have been for as long as I can remember! It's fun to see them on billboards, lol.

 

[BarbV]

Its justs seems odd to me that the advertisers know and love our breed, but lay people don't even know the breed. So would advertisers expose a mostly unknown bread....

So still tryng to connect the dots......