Dog Advertising!

[Caro]

I think it's because of the 'Lassie look' - the vast majority of dog owners can identify with Lassie, whereas you pick a breed, say BC, and you're only appealing to BC owners and lovers. Most people I meet don't even know what breed Lassie was, they just say Lassie dog. So whether it's a Collie or Sheltie I don't think the average person would care about the difference, it's just Lassie.

Then I think a Sheltie is used rather than a Collie because, let's be frank, in the face a Sheltie is more attractive than a Collie. A Sheltie face is more defined (esp the muzzle) and would photograph better.

So that's my theory.

 

[Sheltie4]

My Prima Donna, Piper, just won a photo contest held for team members by my employer. There were 258 entries, and she tied for 2nd place... and I am not a professional photographer, so it was all her
They plan on using her picture on the Facebook page and packages of treats!
Oh, first place went to a Silky Terrier and Piper tied with a French Bulldog for 2nd.

 

[Justicemom]

I believe Dr. Shelli (Justicemom) posted awhile back that sometimes she recognized some of the shelties on dog food products. How cool is that!

A few years back Justices Grandpa Wysk was in the Iams Senior bag. Grizz has done some photo shoots but so far has not been on a product that we know of.

I have a friend who works for ad photographers and what they look for is a trained cute dog that can do what they need whether it is sit cute, jump run etc. We all know shelties can take direction well.

 

[Mignarda]

Well, Shelties are beautiful, gentle, have wonderfully expressive faces, and remind people of Lassie. I can't take Dickens walking without hearing "Lassie" from people of all sorts, while they remark what a beautiful "Collie" "she" is. Who couldn't love a Sheltie?!

 

[tesslynn]

total hams

My previous shelties could HAM it up for the camera...all I had to do was say "look cute" and they would strike a pose. Kaleigh and Savannah lack this gene, or at least at this stage in their lives. We on here KNOW they are superior, we KNOW they are fantastic at being adorable-especially if there is any hint of getting a treat involved. So kinda a no brainer that they get picked as photogenic representation in ads... A testimony to their adorability is all the beautiful lads and lasses pictured here!!!!!!!!!!

 

[danisgoat]

I have a couple of threads on here somewhere with my Dandie.

She did a Clarks shoes advertisement and she was in a Febreze commercial for a long time.

 

[Mally's Mom]

I have a couple of threads on here somewhere with my Dandie.

She did a Clarks shoes advertisement and she was in a Febreze commercial for a long time.

I was able to search and find them:

They are threads listed:

New Fiat Commercial
Dandies Febreze Commercial
Dandie in Clarks Shoe Commercial
Vinca is on Pet Prints 2013 Shetland Sheepdog Calendar

Note: How proud you must be. I remember seeing Dandie on the Febreze commercial and I was proud of her and she's not even my dog! I told a lot of my friends to watch for that commercial. Will she be on anymore commercials coming up?

 

[MissyGallant]

Casey is our prettiest sheltie. But he ALWAYS, ALWAYS pulls his ears back for a picture. So, he looks like a cute face with no ears.

 

[Jess041]

It seems for a while, there were a lot of border collies in commercials and other ads. I honestly haven't seen a ton of Shelties in commercials or print ads. Maybe one here or there.

 

[2GoodDogs]

I think I know why. I was contacted for a photo shoot for my Bobby to appear in a print ad for a dog bed that was printed in this store's weekly flyer.

They thought of me, not because of my beautiful Bobby - but because of his training, he could handle the studio lights, the "flash-back" of the lighting against giant umbrella things and not be upset or nervous. He was extremely posable and of course, he had a great expression anyway...

So maybe it is the fabulous trainability ~ bidability that makes the sheltie a popular choice for those that made the advertistment pictures.

By the way, he got $50 for about 20 minutes of work.