GeeRome and Narmowen have excellent answers.
Breeding, even just studding your dog out, is a big commitment. It's not easy and when done responsibly, it's expensive. I'm a breeder "in training". I'm currently going through years of research and study and am searching for a good, reputable, mentor. A good mentor is a must.
When picking a mate for your dog, you should look for the same things in the mate that you should look for in your dog. Also, your dog's faults (things that don't fit the standard, all dogs have some faults) should be balanced out by the other dog's good points and visa-versa.
My website, listed in my signature, I made especially to tell people about breeding dogs (mostly the ethics of it, but I do have a link to a helpful article about caring for newborn puppies in the link section).
Owning a stud dog isn't all that easy either. Your dog can be blamed for any health problems that the puppy has.
Have a responsible breeder evaluate your dog when it comes to fitting the standard. And do all the important health tests. Including, CERF (checks for genetic eye disorders), OFA (checks for hip dysplicia), check for vonWillebrand's disease, and others.
Best of luck whatever you choose to do.