Well that is certainly a dramatic way to state it, and from my previous experience, mostly incorrect.
If this collar is keeping the choke chain under the dogs ears and under the chin, rather than down the throat, then it's actually causing LESS choking than if if were farther down the neck. For example, use your hands and choke yourself just above your collarbone (where lots of ill-fitted collars of all types lie). Can't push very hard, can you? Now, move your hand up just under your chin, reaching around your jawbone towards your ears. Much better, ya?
So no, the collar is not for "optimum choking" because if that were true, we would want the collar around the neck closer to the collarbone.
Every conformation handler I know keeps the collars up under the dogs chins. Why is that? They are certainly not trying to find the "optimum choking point", at least I don't think they are. Hard to show a dog who is gagging. They do that because the control is better, and it causes LESS strain on the dog. This applies to handlers who use chokes, roscoes, and martingales.
This same principle applies to all those head collars as well. The neck strap is placed in the exact same location (as close under the ears/chin as possible), and is kept much tighter (by design) than most chokes should ever be.
So please don't be dramatic about the tool just because we have no use for it's designer (and for the record, with the exception of him telling people to treat dogs like dogs and to make sure they get exercise, I have little use for him).
But of course if I am wrong, and this collar of his actually holds the choke down the neck further, then disregard all of the above

I have not actually seen the product.